Bupa |By You

British insurance company Bupa is running “Bupa By You”, an integrated advertising campaign promoting the adaptable and affordable nature of its health insurance policies. The television commercial at the heart of the campaign focuses on real people in real situations taking part in unexpected activities. 
An older lady who at first appears to be ironing is in fact waxing a surf board. A young man is filmed lifting a child above his head, when at first he seemed to be lifting weights in the gym. ’Bupa By You’ is a natural evolution of the brand’s ’Helping You Find Healthy’ campaign launched earlier this year which demonstrated that healthy means different things to different people. 
The product meets this ambition by providing customers with the ability to personalise their insurance cover to best reflect their individual health needs, priorities and budget.

Credits

The direct response TV advert, direct marketing and digital advertising have all been created by OgilvyOne, London.

Media buying was undertaken by Carat.

Muammar Gaddafi stars in topical ad for Lifebroker

McCann Melbourne has created a tactical campaign for Lifebroker featuring troubled Libyan leader Muammar Gaddafi.

The ad will run in The Age, The Australian and Sun Herald.
Credits:
Agency: McCann Melbourne
Creative Directors: Julius and Ethal Rosenberg
Planning Director: Felix
Group Account Director: John Bosley
Work Experience Kid: Haley Joel Osment

هاي قلة حيا و سرقه علي عينك يا تاجر من بنك الاسكان.... الله يقرفقوا فضحتونا... السرقه تكون بالعقل مش هيك

هاي قلة حيا و سرقه علي عينك يا تاجر من بنك الاسكان.... الله يقرفقوا فضحتونا... السرقه تكون بالعقل مش هيك...

  اعلان بنك الاسكان المنسوخ

 

Agency: Promoseven Kroma

Client: Future Vision Productions

Director: Bilal Alsurri

Post-Production: Nine Productions

Music: Qasim Sabonji

اعلان فودافون الاصلي

 

Union Insurance - The Pink Squad.

Objective: Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance.

The challenge was how to engage people and attract their attention towards the brand while being in a low involvement category in which the price of the product is the main differentiator.

Solution: the first part of the campaign we created a sort of secret organization that took justice on the roads into its own hands. The Pink Squad a movement against irresponsibility on the road. The media were offered a story of a"Vigilante", who in his own specific way punishes irresponsibility on the streets. In the moment, when The Pink Squad and their actions became known nationwide, we connected them with Union and its products.

Too much SM leverage ...Banking services via Facebook

I always said that social networks would be able to host any content or service, and I know some "banks 2.0" (see Prosper and wasabi), but a traditional bank that migrated the answering service, for example, a social network, is a big surprise.  ASB Bank of New Zealand.

In the bank's Facebook page, surfers can speak to employees in real time via a private chat.Still possible to request information about bank loans, savings, and learn how to make currency exchange rates for travel.

The bank guarantees confidentiality of conversations and provides care seven days a week from 8 hours to 21 hours. 

One last thing, for those who in the process of starting a website.. think again??

Lugarcerto| Hooooooooomes

Many, many offers in real estate.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Ricardo Matos
Copywriter: Leandro Neves
Published: February 2010

Lugarcerto| Scroll bars

The real estate you're looking for is at lugarcerto.com

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Ricardo Matos
Copywriter: Leandro Neves
Published: February 2010

Sama Beirut | The tallest skyscraper rising above Beirut

Advertising Agency: Impact BBDO, Lebanon

Bank sponsors advertorials to educate Saudis about home loans

Al-Rahji Bank has been doing something interesting: sponsoring advertorials that educate Saudi newspaper readers on what to expect when applying for a home loan. The advertorials provide general information, rather than a promotional message. Al-Rajhi wants to ensure that people seeking home loans are well-informed on the complexities before visiting the branch—a smart move given how poor customer service is here in Saudi. Once an ad has motivated customers to visit the bank, they can’t rely on sales staff to provide much help.