Australian Government |Clean Energy Future

The Australian Government has launched “Clean Energy Future”, an integrated advertising campaign design to provide the Australian community with information about the Government’s plan for a clean energy future. The campaign, online at cleanenergyfuture.gov.au, climatechange.gov.au, Facebook, Twitter (@cefgovau) and Youtube, provides information on what the Government’s plan means for households, businesses and communities. Television commercials feature real Australians who work in large and small organisations involved in creating a clean energy future for Australia. The campaign also includes print and radio advertisements, along with brochures.

Click on the image below to play the Australia’s Clean Energy Future video in YouTube (HD)

Popout

www.youtube.com/watch?v=GclABRT23fA

Click on the image below to play the Creating a Clean Energy Future video in YouTube (HD)

Popout

www.youtube.com/watch?v=RQ4EFCPHwus

Click on the image below to play the Cutting Carbon Pollution video in YouTube (HD)

Popout

www.youtube.com/watch?v=SF0MXZq-0Y8

Click on the image below to play the Household Assistance video in YouTube (HD)

Popout

www.youtube.com/watch?v=bcEQuuuuB_4

Click on the image below to play the Why act on carbon pollution now? video in YouTube (HD)

Popout

www.youtube.com/watch?v=Au8-Mr1vGAc

Click on the image below to play the How does carbon pricing work? video in YouTube (HD)

Popout

www.youtube.com/watch?v=fQd_DlkdQ1w

Greg Combet, Minister for the Environment, introduces the Clean Energy Future concept. Click on the image below to play the Greg Combet video in YouTube (HD)

Popout

www.youtube.com/watch?v=JF3bdx5C4_w

Professor Will Steffen, Executive Director of Climate Change institute, Australian National University, and Commissioner, Climate Commission, talks about the risks of rises in temperature and sea level. Click on the image below to play the video in YouTube (HD)

Popout

www.youtube.com/watch?v=aWPN5Ga6g7E

The campaign includes a range of videos outlining the ways households will be helped to deal with the effects of the Price on Carbon. Click on the image below to play Mick’s video in YouTube (HD)

Popout

www.youtube.com/watch?v=nGsfS-ptODs

The following three commercials are currently set as “private”. Dr Doone Wyborn is Chief Scientist at Geodynamics. Chris McGrath is Development Manager, Infigen, a company responsible for building wind farms. Alex Wonhas is director of the Energy Transformed Flagship in CSIRO, the government’s scientific research community.

Credits

The Clean Energy Future campaign was developed at Smart, Melbourne. The site was developed at Osky Interactive, Canberra.

Why would an energy company want us to use less energy?

Talking Energy’s a great little interactive campaign, and nice to see that E.ON is helping to raise public awareness of what it calls the Energy Trilemma – i.e. how to balance security of supply, reduction of carbon emissions, and affordability.
The campaign’s all about encouraging consumers to use less energy, and E.ON hopes that by doing this it will help reduce household bills, engender loyalty and customer support, and ultimately drive long-term profit.

A cost analysis of the BP disaster

It's a real challenge for any PR Guru to stand up against this... all the money on the world will not help BP ...


the best communications tip i can give you at this stage... BP TOP executives... shut the fuck up and leave your position at once... any talking you do will  make things worse for BP brand... 

Infographic source\\Financial Times