Mc Donald's - Playland

For kids, McDonalds is a fun, exciting place. They wanted to bring that feeling back to adults. So they did something only Macca’s could. They built an adult-sized Playland in the middle of Sydney. It wasn’t your average Monday Morning. Grown-ups engaged with McDonald’s in a way they hadn’t for years. People see “I’m lovin it” in all their ads. This time they felt it.


Agency: DDB Sydney, Australia.